Raj Agrawal

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Angry Birds to Knock Down The Great Wall 

October 11, 2011 by Raj Agrawal Leave a Comment

The Rovio company, who manufactures and markets the insanely popular Angry Birds game, has a not so subtle strategy to take over the world. The cast of characters have adorned things such as plush dolls, key chains, Halloween costumes, and every other piece of marketing paraphernalia you can think of. In only two years, the company’s owners have gained a net worth of over $12 billion and are looking to take their product to growing Chinese professional market. 

rovio angry birds
Angry birds

Popular American TV shows make references to the game in their scripts, Charlie Day’s character can be seen playing it in the movie Horrible Bosses, and in parodies of the British singer Adele. Just like any good marketing frenzy, the people at Rovio want to take their product to China. I still remember the perfect angry-bird-shooting experience on the Samsung Galaxy S2 phone we tested on.

Rovio, which is a Finnish company that started mobile development and marketing in 2003, created Angry Birds in 2009 in a clever response to the Swine Flu epidemic. Years earlier, people were concerned about contracting Avian Flu and the game takes a stab at the bird’s turn at revenge. Your job is to slingshot birds into pigs who have stolen their eggs. The concept is easy, addictive, and extremely marketable to the Chinese consumers who suffered with the stigma of the Avian Flu and now can take revenge on the western bred Swine Flu.

With the proliferation of smartphones amongst the Chinese population, the Angry Birds phenomenon is growing exponentially. The chairmen of Sang Cheng, the Chinese agent for the game, said that the game sold 100 million units six months ago and now stands at over 350 million. The game has been so popular in China because of the easy assimilation of the Chinese culture into the game.

The game has grown so fast in China that Rovio is looking to hold a national competition in China to see who the best player in the country is. The company will work with China Mobile to create the largest mobile game competition held in Beijing. This demonstrates how popular a simple slingshot game concept can become if marketed with such a diverse cultural appeal. Now the people of China will have the same massive distraction at work as the Americans.

Filed Under: Gameology

Is Blizzard Forgetting Their Fan Base?

September 29, 2011 by Raj Agrawal 1 Comment

Blizzard have been the connoisseurs of PC gaming for more than a decade now. They’ve made countless classics over the years and have always been counted as one of the best developers out there. Anyone who knows how much they make from World of Warcraft will know that what I just said, is an obvious understatement. They must have made enough money by now to start their own country. And they don’t need to go out of their way to make this happen. They release one game in 3-4 years and still make more than most development teams shelling out 2 games in a year. It is this money that seems to be getting over their heads.


Blizzard
Blizzard branding

Blizzard was always a company focused on the quality of games. The efforts that they put in the development of their games clearly suggests that. You will never see a blizzard game being half assed, or being released with a lot of bugs; simply put they have a standard for quality, and they try to maintain it to the best of their ability. As far as game development goes, they have always been as good as they were 10 years back. But, as far as making gamers the top priority, I think their stance has become slightly apathetic.

Starcraft
Starcraft 2

There are many reasons for this and although they’re not that severe, still they can be bothersome if you’re a Blizzard fan. Firstly, they haven’t released a new game in a long long time. In the past 7 years, Blizzard have released just 2 games, out of which one is a sequel and the other is the most popular MMO in the world. I agree that they have to give commitment to World of Warcraft, but that does not mean giving up on developing other games entirely. And this pattern is here to stay. It might be sometime since we see a new game from Blizzard. Titan is on the horizon, but there is Diablo 3 before that, and the 2 Starcraft 2 expansions are in queue as well, so don’t expect to see anything new from Blizzard for the next 5 years.

Another thing that bothers me is their growing restrictions that they have imposed on their games. Some of the decisions taken by Blizzard are simply outrageous. Starcraft 2 was released without LAN support, which was one of the most important aspects of the first game according to me; this is probably to curb piracy. But, it isn’t helping the cause as the game has been pirated almost 2 million times. On the contrary, restricting LAN play has caused many problems on the professional scene. And this approach is only getting stronger. Diablo 3 will require a constant internet connection even for single player. Plus, it will have some form of DRM on release. All this is quite anti-gamer if you ask me. The last thing a gamer wants is the game shutting down cause the internet isn’t working. Hence, so many of the youtube videos of people breaking the keyboards in frustration.

The next original property on their production queue also happens to be an MMO! This might sound like an unreasonable rant, but i always like the single player games over MMO’s. They have the loot to lure players in, but nothing beats a great story. This only adds weight to the fact that they’re swimming in money, and can’t get enough of it. Also, their pricing scheme for digital downloads in foreign countries is ridiculous. I live in India, and i had to pay almost 3000rs(80$) for my copy of Starcraft 2. And its the kind of game that you can’t wait to get your hands on, and that only adds to the frustration.


After such a long rant, i’m sure i’ll be the first person to buy all of blizzards products. It’s the quality that i can’t let go off. I’m a blizzard fanboy through and through, and i cannot wait for diablo 3, and to see what they have under wraps with Titan. But, i do wish they realize that gamers determine the success or failure of a game, so staying loyal to them is more important than building an empire out of cash…

Filed Under: Gameology Tagged With: blizzard, diablo, world of warcraft

Prize List For The Upcoming GeForce Gaming Tournament In India!

September 29, 2011 by Raj Agrawal 4 Comments

–THIS EVENT HAS ENDED–

Few days ago, we acknowledged the coming of the well known gaming tournament in India. Further details talk about the venue and killer prizes to be won for each winner!

Event branding

Venue/ Location –

The gaming tournament will take place on 14th October, 2011 at Bandra Kurla Complex Grounds, Mumbai, India.

Prizes to be won:

Counter Strike 1.6 / Call of Duty –
  • 1st prize – Rs. 1 lakh +M11X Laptop
  • 2nd prize – Rs. 50 k + M11X Laptop

NFS / FIFA / NFS Girls / GTA Girls –

  • Rs. 10k + AW 3D monitor
  • Rs. 5 k + GTX 560 Ti graphics card

Few pointers –

If you are thinking what ‘GTA for Girls’ really means, it’s an event dedicated only for women to participate and compete only with women. I don’t fully understand why there is a sperate event for that. It’s probably an effort by Nvidia to understand the number of women gamers in India. And most importantly, if you are willing to participate, make sure you register right away as the entires are limited.

Filed Under: Gameology Tagged With: laptop, tournament

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